Malaysia's Preferred Strudels
IconBrewings
Industry
F&B
WHAT WE DID
Performance Marketing
Overview
Icon Brewings, a cozy café in Cheras, Kuala Lumpur, is best known for its crumbly and flaky fruit strudels. Alongside its signature pastries, the café serves premium coffee and a unique fusion of Western and Asian dishes.
Facts & Results
Campaign Duration: 3 months
0
Messages
0
k
Impressions
0
Engagement
RM
0
Cost Per Message
PROBLEMS & STRATEGY
With so many cafés vying for attention online in the wake of COVID-19, Icon Brewings needed to stand out and spark interest among potential customers. The challenge was to not only showcase its famous strudels but also to create a campaign that felt personal and shareable.
Our strategy positioned the strudel as a thoughtful birthday gift set, paired with monthly horoscope-themed visuals and trending songs. This creative approach tapped into customer emotions and online trends, encouraging people to order and deliver strudels as gifts to their loved ones.
Performance Marketing
We managed end-to-end Social Media Ads Management, from precise targeting and positioning to ongoing monitoring and campaign evaluation. Each ad was optimized to maximize engagement and drive direct customer conversations.
To ensure sustainable growth, we also implemented a data visualization and reporting framework — conducting monthly evaluations, tracking each ad’s performance, and providing insights into customer behavior and campaign trends.
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