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TAKE PARTYING TO NEW HEIGHTS IN PENANG

Midnight Black

Industry
Entertainment
WHAT WE DID
Content MarketingPerformance Marketing
Overview

Midnight Black is Penang’s newest and largest nightclub, offering an immersive nightlife experience. The venue boasts a futuristic urban interior, premium entertainment, VIP table service, and a curated selection of dance music and drinks. As the hottest destination in town, Midnight Black is set to redefine nightlife in Penang.

Facts & Results

Project Duration: 3 months
0 K
Followers Gained
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People Reached
PROBLEMS & STRATEGY

We were brought in to manage Midnight Black’s digital launch while the nightclub was still under renovation. Our task was to build hype for their grand opening party and drive engagement on social media to gain followers for this brand-new venue.

Despite being a new industry for us with no prior experience in nightlife marketing, we dove into research and analysis. Our efforts resulted in a full-house opening party and thousands of new followers for Midnight Black’s freshly created Facebook and Instagram pages.

Content Marketing

To ensure a successful launch, we executed a pre-opening social media campaign aimed at building excitement and anticipation. With months to prepare, we released teasers and behind-the-scenes content showcasing the nightclub’s transformation, guest DJs, and the event lineup. By leveraging Instagram Stories and daily posts, we gave the audience a sneak peek into the high-energy environment Midnight Black was creating.

Leading up to the launch, we introduced the guest DJs one at a time, building anticipation and revealing insider views of the venue. This consistent engagement allowed us to build a solid following, adding 3,708 new followers to Midnight Black’s social media pages within three months. It then keeps growing from there.

Performance Marketing

To maximize the reach of our campaign, we utilized social media ads targeting the local demographic with an interest in nightlife, music, and entertainment. Short, animated videos were produced to highlight the DJ lineup and showcase the venue, enticing potential partygoers to make reservations.

Given that Midnight Black sells alcohol, we carefully crafted ad copy and visuals to comply with Meta’s advertising policies, ensuring our ads weren’t restricted or penalized. The campaign led to a significant surge in followers and helped establish Midnight Black as the #1 nightclub in Penang.

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