Natural Core

Natural Core is more than just pet food, it’s a promise born from a deeply personal story.

It all began with Beauty, a 15-year-old senior dog who was on the brink of being put down due to severe health issues, hair loss, skin disease, and declining vitality. But her owner, unwilling to give up, made a decision that would change both of their lives: to heal Beauty through nutrition.

What followed was a transformation. Through the power of organic superfoods, Beauty regained her health and thrived until the age of 21. This remarkable journey became the foundation of Natural Core — a brand committed to helping every pet live a longer, healthier life through nutrition that pet owners can trust.

When Natural Core approached Jumix, they weren’t just looking for an eCommerce website. They wanted to tell this story, and connect with pet owners who believe that love is best expressed through care, quality, and commitment.
We took a story-first approach to design the Natural Core website.

Illustration became the hero of the storytelling experience. Through warm, hand-drawn visuals and a guided narrative layout, we brought Beauty’s journey to life on screen. From the founder’s emotional turning point to the creation of Natural Core’s organic formula, every section was carefully crafted to resonate with the hearts of pet lovers.

The tone is empathetic. The message is clear: if it worked for Beauty, it can work for your beloved pet too. The result? A digital experience that feels personal, purposeful, and full of heart. One that doesn’t just sell, but inspires a movement toward healthier, happier pets.