Nutrilitic

nutrilitic is a next-generation wellness brand that bridges the gap between skincare and nutritional science. Built on the belief that beauty starts from within, the brand combines functional supplements with dermatologically tested skincare, empowering women to feel confident, healthy, and radiant, inside and out.

Targeting a new wave of health-conscious women across Southeast Asia, nutrilitic needed more than just a transactional online store. They needed a digital experience that could reflect their values: trust, science, simplicity, and feminine energy.

We were tasked with building their Shopify website from the ground up. Creating a design language that felt premium yet approachable, backed by a seamless shopping experience that highlights the brand’s unique product philosophy.

Every detail of the site, from its soft color palette and clean typography, to the intuitive navigation and mobile responsiveness, was crafted to resonate with nutrilitic’s audience: modern women who value wellness, aesthetics, and convenience.

With this launch, nutrilitic is now positioned to scale its wellness movement, backed by a digital foundation that speaks directly to its audience.