The Safest Choice made
Shirudo by Kossan
Industry
Manufacturing
WHAT WE DID
Content MarketingPerformance Marketing
Overview
Shirudo, a subsidiary of Kossan Rubber Industries Bhd, specializes in disposable and examination gloves. Unlike its parent company, which dominates the B2B market, Shirudo targets the consumer market, focusing on B2C.
Facts & Results
Campaign Duration: 3 months
0
M
People Reached
0
X
ROAS
0
Ads Created
PROBLEMS & STRATEGY
When Shirudo approached us, they were starting from ground zero. They didn’t have a website, a Facebook page, or an Instagram account. Despite their extensive experience in the B2B glove market, they were new to B2C and needed a marketing agency to help them break into the consumer space.
Starting a brand’s digital marketing from scratch is no small feat, but we were up for the challenge. We knew that to build momentum, we needed to create content that would go viral—and that’s exactly what we did. The results speak for themselves.
Content Marketing
We couldn’t just dive into running ads on a brand-new Facebook and Instagram account with zero followers and no content. So, we began by creating content for Shirudo.
Our content strategy focused on education, gradually introducing Shirudo’s various product ranges. Rather than presenting boring spec sheets, we made the content relevant to buyers by showcasing different scenarios where specific gloves could be used.
Performance Marketing
This is where the magic happened. Starting from scratch with a brand-new page was challenging. Then, one of our ads went viral.
Our follower count grew from 0 to over 1,000 within 60 days.
Riding the wave of virality, we continued to attract potential customers to Shirudo’s eCommerce site while building a remarketing list. This allowed us to keep pushing ads and firmly position the Shirudo brand in consumers’ minds when it came to buying gloves online.
Today, Shirudo is a well-known brand among end users, with a steady stream of repeat buyers who purchase their products every few weeks.
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