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think of your dream, think of thecashbird

TheCashBird

Industry
Financial Advisory
WHAT WE DID
Content MarketingPerformance Marketing
Overview

TheCashBird (TCB) is a platform that connects individuals with the right financial community. By working with a nationwide credit network, TCB helps people find suitable financial solutions safely and conveniently — while protecting them from falling victim to loan scams.

Facts & Results

0
App downloads
RM 0
Per app download
PROBLEMS & STRATEGY

In a market crowded with untrustworthy lenders and financial scams, TCB needed to build credibility and establish itself as a trusted financial partner.

Our strategy combined content marketing with paid performance campaigns. On one side, we developed a consistent content stream to answer audience questions and echo the brand’s trustworthy tonality. On the other, we launched social media ad campaigns designed to maximize downloads while keeping acquisition costs low.

Content Marketing

We produced relevant and trustworthy content that educated audiences, built confidence, and positioned TCB as a safe financial solution provider. Each piece of content reflected the brand’s mission — to safeguard people from scams while offering convenience and accessibility.

We continuously planned and published content that nurtured relationships, improved conversions, and guided users toward downloading the app.

Performance Marketing

We deployed impactful ad copy and creatives, supported by precise targeting and campaign optimization. This ensured that TCB reached the right people at the right time, efficiently converting interest into app downloads.

We implemented a structured reporting framework, evaluating monthly performance across campaigns. Insights and trend analyses guided continuous optimization to ensure the most effective use of TCB’s marketing budget.

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