Trupaste

TruPaste is the go-to soup paste manufacturer for F&B owners who want to bring the authentic flavors of Penang to their menus in minutes. Specializing in pastes for northern-style noodle dishes like Penang Prawn Mee, Curry Mee, Asam Laksa, Lor Mee, Jawa Mee, and various soups, TruPaste makes it easy for restaurants to serve up these beloved dishes without the hassle.

From sourcing raw materials to managing manpower and quality control, TruPaste takes the stress out of the kitchen, allowing chefs and restaurant owners to focus on what they do best—delivering great food. With TruPaste, achieving the original taste of Penang is as easy as ABC.

When TruPaste needed a digital presence that could speak directly to its core audience—restaurant owners, chefs, and cooks—they turned to Jumix.

We built the TruPaste website from the ground up, focusing on the needs of their target audience. The site was designed to not only showcase the simplicity and authenticity of TruPaste products but also to engage and captivate visitors with creative elements that highlight the brand’s unique value.

The result is a website that’s as user-friendly as TruPaste itself, making it easy for potential customers to see how TruPaste can simplify their operations while delivering the authentic taste of Penang. The site effectively communicates the convenience, quality, and cultural authenticity of TruPaste, ensuring that it stands out in a competitive market.