believe. belong. become
XCL International School Penang
Industry
Education
WHAT WE DID
Performance MarketingMarketing AutomationWeb Design
Overview
BXCL International School is one of the best international schools in Penang, focusing on helping their students to grow in their own way. The school teaches important life values like respect, honesty, and kindness.
Facts & Results
Campaign Duration: 3 months
0
K
Leads Generated
0
M
People Reached
0
M
Impressions Made
PROBLEMS & STRATEGY
BXCL, formerly known as GEMS International School, came to us during a critical transition—they were rebranding after being acquired by the XCL Education group. Rebranding is never easy, but BXCL also faced inconsistent lead flow and a lack of walk-in customers. Despite working with marketing agencies in the past, their digital marketing results were lackluster.
When Jumix stepped in, we knew that setting clear objectives was crucial. We established SMART goals for BXCL and focused on one key outcome: attracting the right leads to visit their campus, where the BXCL team could take over and close the deal.
Campaign - landing page
To generate leads, we turned to a proven strategy: running ads. With BXCL’s customer lifetime value exceeding six figures, we knew exactly how much we could spend to acquire a customer while staying profitable.
After testing various ad combinations, we identified a few winning ads that consistently delivered leads at a low cost. This steady stream of leads convinced BXCL to commit to a long-term contract with Jumix.
Performance Marketing
To generate leads, we turned to a proven strategy: running ads. With BXCL’s customer lifetime value exceeding six figures, we knew exactly how much we could spend to acquire a customer while staying profitable.
After testing various ad combinations, we identified a few winning ads that consistently delivered leads at a low cost. This steady stream of leads convinced BXCL to commit to a long-term contract with Jumix.
Marketing Automation
Given that BXCL’s service involves a high-ticket annual fee, nurturing leads was essential. However, the influx of leads from our successful ads initially overwhelmed the BXCL admissions team.
To address this, we implemented WhatsApp and CRM automation to ensure leads were promptly engaged and nurtured for a few days until the admissions team could personally reach out. This strategy reduced lead churn and kept prospects warm while the BXCL team prepared to connect with them directly.
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