Your Daily Partner
FoLo
Industry
Food Ordering
WHAT WE DID
Content MarketingPerformance MarketingDigital MarketingGraphic Design
Overview
FoLo is an on-demand web and mobile app that helps customers discover nearby restaurants, browse menus, and place food orders. Originally launched as a food delivery service in Penang, FoLo has since expanded its offerings to include item pick-up and point-to-point delivery.
Facts & Results
0
Total App Downloads
0
People Reached
0
Engagements
0
Impressions
PROBLEMS & STRATEGY
In a highly competitive food delivery landscape dominated by big players, FoLo needed to increase brand visibility, strengthen its connection with local customers, and position itself as the go-to choice for food ordering and delivery.
Content Marketing
We curated content to serve two goals: (1) strengthen customer connection and (2) communicate FoLo’s value clearly. Engaging social media posts were designed to resonate with audiences, making FoLo their first option when thinking about food ordering.
Our team planned and published consistent, customer-focused content that both retained existing users and attracted new ones. Every post was crafted to align with FoLo’s brand voice and mission.
Performance Marketing
We deployed data-driven ad campaigns to reach the right audience at the right time. This included precise audience targeting, impactful creative, and budget optimization to maximize results.
To keep FoLo fully informed, we implemented a transparent monthly reporting framework. Each report included ad performance breakdowns, insights into customer trends, and actionable recommendations. This transparency ensured FoLo could focus on its core business while we managed growth efficiently.
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