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always use protection

IrisPro x Sierra Glow

Industry
Automotive
WHAT WE DID
Content MarketingPerformance Marketing
Overview

IrisPro, a windows tinting film specialist, joined forces with Sierra Glow, a car coating specialist, to provide a comprehensive solution for both new and existing car owners.

Facts & Results

Campaign Duration: 3 months
0 K
Leads Generated
0 M
People Reached
0
Content Created
PROBLEMS & STRATEGY

IrisPro and Sierra Glow were facing a tough challenge—how to stand out in the hyper-competitive tinting and coating industry. Without in-house marketing expertise or dedicated personnel, gaining traction felt nearly impossible. That’s when they turned to us, thanks to a referral from one of our satisfied clients.

We knew we had to cut through the noise. So, we crafted a bold, memorable core message: #AlwaysUseProtection. This quirky, fun tagline didn’t just differentiate them; it struck a chord with their audience.

Our strategy? Simple but powerful. We posted 8 highly engaging content pieces each month, and managed their Facebook ads and media buying. The result? We didn’t just boost brand awareness—we delivered an average of 350 high-quality leads per month, firmly establishing IrisPro and Sierra Glow as leaders in their market.

CampaIgn

Our campaign aimed to shake up the car tinting and coating industry from the start. We introduced a quirky idea with the tagline #AlwaysUseProtection. This playful message left plenty to the imagination, but our intention was clear: protect your skin with car window tinting, and your car with premium coating.

The quirkiness grabbed attention, driving substantial views to our videos. This buzz laid the groundwork for our monthly performance ads, setting the stage for a full-scale marketing push.

Performance Marketing

Once we created widespread awareness with our quirky videos, we targeted these ‘warm’ audiences with focused ads. Some ads highlighted how IrisPro’s products outshine the competition, while others took a straightforward approach, showcasing IrisPro and Sierra Glow’s products by their spec sheets.

The results? We generated a steady stream of qualified, interested leads every single month. This momentum helped IrisPro and Sierra Glow see strong sales growth and a positive ROI on their performance marketing investment.

Content Marketing

Building the IrisPro x Sierra Glow brand required more than just performance marketing—it needed solid content marketing too. We focused on educating the public about tinting specifications. The market is flooded with misleading information, with many using specs to deceive customers into buying inferior products. Our strategy was to clear the fog.

We used a mix of messaging to educate different audiences. For the logical, data-driven crowd, we presented logic and numbers. For everyone else, we turned technical jargon into fun, meme-style content that was easy to digest.
In the end of the day, customers came to IrisPro and Sierra Glow, signing up for services because they valued the educational content they found on social media.

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