Bringing All The Best Together
TeamPME
Industry
Insurance
WHAT WE DID
BrandingWeb Design
Overview
TeamPME Corporation Sdn Bhd is a legendary team transacting insurance businesses representing Prudential Assurance Malaysia Berhad in terms of Life and General insurance, BSN Takaful as well as Eastspring Investments. It was founded and incorporated in year 1998. TeamPME aims to be the No 1 Agency who provides Financial Freedom and Peace of Mind to all Malaysians.
To achieve their vision, TeamPME has produced more than 21 MDRT agents, 99 Star Club Qualifiers and 112 wealth planners and they want to attract more young bloods who share the same vibe. That’s when they realized they needed a rebranding. They needed a new voice that can speak to the rising generations.
Logo and Placement
The logo is the root of their visual identity as it radiates the value TeamPME is providing for its services, protection, loyalty and trust. The boldness of the primary colour portrayed the team’s innovative spirit while the curves in the logo mark signify they are always moving forward as a team.
Meanwhile, the brandmark PME Forward is a composition made out of the essential brand visual elements of the logo. On certain angles, it can be seen to have a forward button. It symbolises TeamPME’s progressive attitude towards growth whereas the 3 other forward arrows surrounding it represent teamwork towards a greater success together as a team.
BRAND COLOURS & ELEMENTS
The primary colours for TeamPME’s brand are white and red. While the sub colours are dark red, yellow, grey and black.
The red hues associated with passion, desire and love; dark red symbolises leadership and courage. Yellow is the colour of sunshine, hope and happiness which directly reflects on TeamPME’s values.
The white and grey hues on the brand visual identity play the role of giving the essential balance to the logo. These 2 colour hues also represent minimalism and innovativeness.
APPLICATIONS
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