Let us start this with a silly question, do you know everyone can advertise on Facebook even with a personal account?
Have you ever encountered a Facebook message that asks you to boost your post so that more people can see it? Yes, that’s one of the ‘advertising’ service that Facebook offers.
But we are not going to talk about personal account advertising, as we still find it somewhat irrelevant in usage. Let’s take a look on Facebook ads service for business.
Why Not Do It Yourself?
If Facebook ad system is so easily accessible to everyone, why not do it yourself then? Below are some questions you should ask yourself before you go on and spend your hard earned money on Facebook advertising platform:
1. Do you have good experience in CPC advertising?
2. Do you have the extra time to manage all the ads to ensure they are showing all the time and not overspending?
3. By investing $1000 in Facebook ads, can you achieve the result and effectiveness of $1000? Will your money be ‘well-spent’?
4. Are you familiar with the targeting and retargeting method in Facebook?
5. Have you gone through the rules & regulations on advertising on Facebook?
There’s still much more questions to ask but we’ll stop there. If 3 of your answer is NO then definitely you SHOULD NOT blindly spend your money on Facebook ads by doing it yourself.
There’s a simpler answer – Use an Outsourced Facebook Ads Service
Why Outsource?
Businesses outsource their process when they are not familiar or not confident with it. Outsourcing is not so bad when you choose a company that knows what they are doing and capable of doing the job properly.
Using an outsourced Facebook ads service can have many benefits.
1. Lower Cost per Click, Cost per Impression and Cost per Action
By optimizing your Facebook advertising campaigns, your cost per click, impression and action can be reduced. This means that you can get better result for the same amount of money you pay.
As your CPC, CPI and CPA lowered, you can allocate more money in different kind of ads.
2. Better Click Through Rate
If you have experience in using Facebook Ads service by yourself, have you ever encounter an ad that has a very high CPC but a very low CTR (Click through rate)?
This is mostly because your image or write-up is unattractive, hence no matter how many times your ads get display, the click will still be low.
An experienced Facebook Ads service provider knows which type of banner and write-up can attract the right audience, hence your ads’ click through rate will be higher.
3. Overall Cost Saving
By making your ads having a lower CPC, CPI, CPA and higher CTR, your cost of spending in Facebook Ads will be marginally reduced. For the same amount of money you spend, you now get better result, so it isn’t that bad after all.
Of course you can spend 6-12 months in A-B testing and trial and error by yourself, but think of it, how much money is going to be wasted in the process?
Facebook Ads is popular among new small business starters as the cost involved are normally much lower than other platforms such as Google AdWords.
If you are looking to outsource your online marketing campaign such as Facebook Ads, you can contact us and start advertising on Facebook today!
Sanz Teoh
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