You definitely have a Facebook Page if you are running a business, if you don’t, make one now.
Facebook is still the most popular social network site that has the top amount of active users.
It is one of the best advertising channel to use when we are talking about internet marketing.
Unfortunately with the ever changing of Facebook algorithm on how Facebook Pages work, it is getting harder and harder for Page admin to get their message reaching out.
Organic reach is dropping a lot when you are not using Facebook ads, which pretty much make this free advertising method obsolete.
It’s not really THAT bad when you are using Facebook Page without paying anything, it’s just that you need to spend much more effort in order to maintain a good engagement with your fans as well as getting your message to ‘reach’ them.
Here we are providing with you 11 great Facebook tactics that you can use in order to drive back the engagement that you’ve missed.
1. Share Photos about ‘Quotes of the Day’ or ‘Quotes from the Wise’
You know how popular these quotes pictures are, so start sharing them and perhaps your fans will find it relate to them and share it to their friends too.
Yes it may not be relevant with your business, but everyone can use a positive quote at any day.
2. Increase your posts’ frequency
Post more frequently and not once in a month. More posts seem to drive more engagement when most of your posts get interaction.
Don’t overdo it though, limit to around 3-4 posts per day at max.
3. Stick with the trend
What’s on the trend? Research trending topics and indulge your page into these topics to get people talking.
Ride on the viral wave and let it help you with when you have nothing better to post.
4. Analyse your feedback and review
If you enable review and feedback on your Facebook page, analyse and study on them from time to time.
You can always learn a thing or two from your fans or your previous customers. You can get some useful suggestions from there sometime such as ‘Please post more tips on how to…’ so you will know what to do.
5. Post videos
Text and images are mainstream, while people are giving more love to videos now.
Post videos that you have created for your business, or any videos that can help enhancing the experience of your fans and customers.
6. Contest
Contests are widely abused back in pre-2012 era. After Facebook changes their rules for online contests, there are lesser contests being held in Facebook and the share-ability is dropping as well.
However, this doesn’t mean that doing contest in Facebook is dead. You can still throw contests that have attractive prize in a non-obstrusive way to participate.
7. Use ‘Call-to-action’
When you post your product banner, you want people to click on it and ultimately, make a purchase.
Make your intention clear by including a call to action button on the image or a link in your text.
Pointing your reader into the right direction is better than leaving them to wander in the dark.
8. Consider using ‘Dark Posts’
Dark posts do not show up in your Page timeline but it will appear on your selected audience’s newsfeed.
This is especially helpful when you want to do split testing on your posts to see the effectiveness on different audience.
To learn more about Dark Posts and how to use them, you may read up the article here posted by Angela Alcorn.
9. Stay on key topics
Research with the keywords relevant to your business and industry, and study which topics are the main and most popular among the people connected with the same topic.
You can then get an idea on what kind of topics get the most engagement, and what topics just turn people away or no one really bothers.
10. Testing, re-testing and keep testing
Don’t be afraid to test and fail. There’s no one on earth who can do this thing right at the first time they try, even the best marketer in the world.
You have to keep trying and testing to see what works and what don’t.
Over time and experience, you will be better at this.
If you have no time to spend on managing your Facebook page or Facebook ads, you can always consider to outsource them to a professional.
Feel free to add any Facebook tactics in the comments below if you have any!
Sanz Teoh
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