Many people think that by creating an online store, upload all your product pictures and set a price on the website will eventually bring you business. Having this mentality impacts the future of your internet business as there are simply much more things that you need to consider, establish and monitor in order to make your internet business doable, or at least getting traffic.
It is very important that you incorporate all the below elements in both your content and marketing plan so that you can benefit from the strength of search engine and the viral effect of real human traffic.
Here’s 5 life-saving tips to enhance your internet business.
1. Start doing SEO
SEO stands for Search Engine Optimizations. They are the steps or actions that will help you to rank your website in search engine, such as Google.
Many bloggers start to realize they have been missing out SEO in their blogging life after a few years, as they never really receive tremendous traffic even after written many fantastic articles.
SEO is essential no matter you are blogging or doing serious internet business. It is how the online world find you. Your website can have the best web design and content in the world, but if no one is able to find it, it is all meaningless.
Many internet business starters tend to skip SEO as they think it is very time consuming and high cost if outsource to a third party or SE 4 O agency. As a result, they chose to do PPC advertising instead, such as Google AdWords or Facebook Ad.
Keep in mind that these PPC ads may help you to get immediate effect, however if you are looking for a more long-term and long lasting ranking in search engines, you will need to keep doing those SEO practices at all time.
Some of the fundamental of SEO include optimizing your Page Titles and Descriptions, make sure you have good internal links and optimize your content for targeted keywords.
2. Get a Proper Web Design
If you are doing a serious internet business, don’t be cheap. Don’t go over and hunt for free hosting and free templates, they may work for the first few months but might impact your business image when you start getting notice.
If you are a good web designer yourself, start customizing your design and make a unique web template or theme that suits your business nature. Keep in mind that navigation, font, color and functionality should be your main concern. Do not indulge yourself in over bombastic design, because your visitors may not like it as you do.
In the case you do not have knowledge in web design, just hire a web designer or web developer and let them do their job. Tell them your requirements and preference, then you can focusing on other fields in your business, such as marketing.
3. Speed Up Your Website
Study the graph above. You can see a significant drop in visitors on page load time of 5 seconds and above.
What does this means to you? It means that if your website takes more than 5 seconds to load, visitors will just LEAVE your website without seeing anything at all!
Now that is a great potential customer loss, don’t you think? Thus, you must always make sure your website loads blazingly fast and accurate.
How to improve website load speed you ask? Make sure you are on a good hosting plan from a good web host, simplify your web design, minimize the uses of JavaScript, enable caching or even minify your CSS.
4. Promotions
Everyone loves promotions. Discounts, free vouchers, free delivery, substantial cash rebate and so on.
These are the things that attract customers, all the time. So unless you are doing a very prestige business, you should do some promotional activities like once in a month to attract visitors.
Your promotions should not be limited to your website only. Spread out the news to some bloggers and promotions publishers to get your message reach out.
You can also consider to collaborate or partner with other internet business to do a cross promotions so you both can get benefits from each other.
Eg. LIKE your Facebook page and get a discount coupon from your partner store, or the other way round.
5. Update Frequently
No one will revisit a website over and over again if the content stays the same for a long time. If you want your visitors to revisit your website, make sure to refresh and update your content frequently.
If you are serving a static website, consider opening up a blog to post about your business ongoing activities, or even a forum to encourage interaction among your customers.
Always share useful tips and information with your loyal customers, keep interacting with them will ensure your internet business and brand stays in their mind.
If you are using a web design layout for many years, maybe it is also the time to start another design overhaul, so that it will gives a fresh new browsing experience for visitors.
However, if you are not confident in releasing your new design immediately, you can always do an A-B testing first, provide options to your visitors and allow them to choose between old and new design, so that you can learn from the testing results.
Wrapping it up
All the 5 tips mentioned above are very important and helpful to your internet business. SEO, website content and speed, promotions and update frequency are the elements you need to keep in mind at all time.
If you have any questions or suggestions, please feel free to comment below, or contact us via email.
Sanz Teoh
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