by Sanz Teoh | Nov 21, 2024 | Article, Internet Marketing, Online Business
Marketers today face challenges like platform fragmentation, leading to inconsistent messaging across various marketing channels. This can confuse customers and weaken brand identity. An integrated digital marketing strategy is crucial to maintain a cohesive brand...
by Sanz Teoh | Nov 13, 2024 | Article, Internet Marketing
Customer journey involves every interaction from initial awareness to post-purchase, providing insights into customer behaviour and preferences. By mapping this journey, businesses can tailor their marketing efforts to meet specific audience needs, boosting conversion...
by Sanz Teoh | Nov 4, 2024 | Article, Entrepreneurship, Internet Marketing, Tips Sharing
Digital marketing is essential for businesses in today’s connected world, helping enhance visibility, reach new audiences, and stay competitive. It offers benefits like improved brand visibility, sales, and customer engagement that traditional methods...
by Sanz Teoh | Oct 24, 2024 | Article, Internet Marketing, Online Business
Brand awareness is vital for businesses in a competitive market. It helps consumers recognise and remember a brand, influencing their purchasing decisions. Strong brand awareness builds trust and loyalty, making digital marketing efforts more effective and ensuring...
by Sanz Teoh | Oct 16, 2024 | Article, Internet Marketing, Website Design
In the fast-paced digital world, businesses are leveraging digital marketing—through social media, email, SEO, and content marketing—to effectively reach and engage target audiences, recognising its importance as consumers spend more time online. Digital marketing...
by Sanz Teoh | Sep 23, 2024 | Article, Internet Marketing, Online Business
Online marketing uses the Internet and digital technologies to promote products and services through digital channels like websites, social media, and search engines. It began in the early 1990s and has rapidly evolved with advancements in technology, including search...
