by Sanz Teoh | May 7, 2024 | Article, Email Marketing, Facebook Advertising, Internet Marketing, Tips Sharing
Conversion rate is a key metric in digital marketing, showing the percentage of visitors who take a desired action on your website or landing page. This could be anything from making a purchase to signing up for a newsletter, depending on your business goals. Read...
by Sanz Teoh | May 7, 2024 | Article, Email Marketing, Facebook Advertising, Internet Marketing, Tips Sharing
The digital landscape constantly changes, with shifts in algorithms, platforms, and consumer behaviour. This makes predicting results challenging, complicating budgeting. The primary goal of budget allocation is to optimise the return on investment (ROI) while...
by Sanz Teoh | Mar 6, 2024 | Article, Email Marketing, Facebook Advertising, Internet Marketing, Online Business, SEO, Social Media, Tips Sharing
Pre-2020, the growth of digital marketing in Malaysia is slow but steady. After the infamous COVID-19 pandemic hits us in March 2020, and the implementation of MCO (Movement Control Order) nationwide, the trend of digital marketing has skyrocketed, and it has no...
by Sanz Teoh | Jul 14, 2016 | Article, Email Marketing, Internet Marketing, Tips Sharing
When executed properly, email marketing campaigns can indeed be extremely productive as well as cost-effective. However, for email marketing campaigns to be successful they need to be well thought-out so that common mistakes that can destroy the effectiveness of the...
by Sanz Teoh | May 19, 2016 | Email Marketing, Internet Marketing, Tips Sharing
Is your email marketing suffering from low opening rates, high unsubscription and low click-through rate? Chances are something have gone wrong somewhere and you haven’t realize it. Speaking of what problems you may be facing, let’s take a look at these 5...
by Sanz Teoh | Sep 18, 2015 | Article, Email Marketing, Internet Marketing, Tips Sharing
In today’s business, having a large email database is a key strength as this database can be utilized to convert into buying customers. Too many times people ask me where can they get an email list or database for their business so they can send promotional...
