by Sanz Teoh | May 7, 2024 | Article, Email Marketing, Facebook Advertising, Internet Marketing, Tips Sharing
Conversion rate is a key metric in digital marketing, showing the percentage of visitors who take a desired action on your website or landing page. This could be anything from making a purchase to signing up for a newsletter, depending on your business goals. Read...
by Sanz Teoh | May 7, 2024 | Article, Email Marketing, Facebook Advertising, Internet Marketing, Tips Sharing
The digital landscape constantly changes, with shifts in algorithms, platforms, and consumer behaviour. This makes predicting results challenging, complicating budgeting. The primary goal of budget allocation is to optimise the return on investment (ROI) while...
by Sanz Teoh | Apr 25, 2024 | Article, Facebook Advertising, Internet Marketing, SEO, Social Media
From small startups to large corporations, every business has a unique set of goals and budgets when it comes to their online presence. However, one common thread binds them all – the desire to achieve maximum impact at minimal digital marketing costs. How much...
by Sanz Teoh | Mar 6, 2024 | Article, Email Marketing, Facebook Advertising, Internet Marketing, Online Business, SEO, Social Media, Tips Sharing
Pre-2020, the growth of digital marketing in Malaysia is slow but steady. After the infamous COVID-19 pandemic hits us in March 2020, and the implementation of MCO (Movement Control Order) nationwide, the trend of digital marketing has skyrocketed, and it has no...
by Sanz Teoh | Aug 13, 2019 | Facebook Advertising, Internet Marketing, Online Business, Tips Sharing
What if I told you that, it’s OK to have a bad copy, bad image, and wrong targeting options set in your Facebook ads? You might hear it from many” Facebook gurus” out there that keep telling you – You must target the right people. You must make sure you set the right...
by Sanz Teoh | Mar 29, 2018 | Facebook Advertising, Online Business, Social Media, Tips Sharing
During early 2018, Mark Zuckerberg, the founder of Facebook made an official statement on the major changes we could expect from Facebook this year. Besides, after the recent Facebook data privacy scandal, Zuckerberg has been facing a lot of backlashes for his...
