Yumie White | Branding by Jumix

WHERE YOU AND ME MEET BEAUTY

Yumie White

Industry

Skincare

WHAT WE DID

BrandingeCommerce

Overview

Yumie White identified a crucial gap in the skincare market, recognizing the unique challenges posed by Malaysia’s hot and humid climate. Their mission? To deliver premium skincare solutions specifically designed for these conditions—effective, affordable, and tailored just for you.

True to their name, Yumie White stands for purity and brightness, embodying integrity by never compromising on ingredient quality. Their cruelty-free commitment ensures that every product is backed by scientific research and crafted with high-quality, natural ingredients, safe for all skin types.

LOGO CONCEPT

The Yumie White logomark is a harmonious blend of icon and wordmark, designed in both vertical and horizontal orientations. The icon mimics the fluid form of a cream, conveying the essence of skincare. Complementing this, the wordmark is sleek, modern, and fresh, appealing to a youthful audience. Its readability and professional appearance align perfectly with the playful and approachable nature of the icon, making the brand both inviting and credible.

BRAND COLOURS & ELEMENTS

Yumie White’s primary brand colour is a soft, refreshing light green—a deliberate choice to reflect the brand’s values of purity, balance, and natural care. This shade evokes a sense of cleanliness and serenity, aligning with the brand’s promise of gentle, science-backed skincare. The colour also represents Yumie White’s cruelty-free stance and its use of natural ingredients. Supporting design elements are kept minimal and clean, allowing the brand’s story and product benefits to take center stage while maintaining a consistent tone of quiet confidence and modern femininity.

APPLICATIONS

To maintain a clean, smooth, and confidence-inspiring brand image, we designed a range of Yumie White brand applications. This included packaging brand impressions and social media templates, ensuring their digital presence is cohesive and consistent with their brand guidelines. Following the successful completion of the branding, Yumie White returned to us for the creation and design of their online store. The result is a seamless online experience that reflects the brand’s commitment to quality and integrity across all platforms.