The Jumix Digital Detox campaign was officially launched on International Social Media Day, 30 June 2021, during the pandemic lockdown period in Malaysia.
The campaign was executed based on particular objectives where a themed sticker pack was created for sale and 20% of its profits will be donated to an NGO handpicked by the team.
We started planning the campaign as early as April 2021, not knowing that MCO, CMCO, EMCO, FMCO… will start in May. The pandemic has forced employees to work from home and the need to adapt and evolve is paramount. Creative ideas for campaign planning are developed via conference calls, calendar invites, and remote work. Meetings are zoomed in, discussions take place on Slack.
The results have been extremely productive and satisfying. We have curated a long month of campaign content on media literacy and how audiences can also incorporate these mindful practices into their life, a fun yet trendy IG filter and GIF stickers to spread awareness on a digital detox.
Digital Detox Stickers
Buy the stickers here.
These stickers are the perfect addition to your planner and it carries a selection of daily hints that you can hold close to your heart. Stick them all over your planner, or just on your daily essentials like notebooks, phone cases, laptops, and more.
Digital Detox Stickers
You can use theAR Filter by clicking on these links:
Facebook: https://www.facebook.com/fbcameraeffects/tryit/1969302616576145/
Instagram: https://www.instagram.com/ar/1969302616576145/
This filter was inspired by our stickers to remind us to step away from the screen to focus on real-life social interactions without distraction.
Audiences are also encouraged to use the filters with creative skills to raise awareness for a digital detox, practice mindfulness, and take needed breaks from social media.
So if you are more of a digital native and want to advocate for a mindful approach to social media, you can do that now with the filter. Head over to our IG filter on our profile to give it a try!
Sanz Teoh
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