Facebook is the #1 most popular social media site and has the highest amount of active users, but you’ve already know that.
What you should know is that Facebook is a great tool for business when it comes to online marketing and leads generation, as well as retaining customers’ loyalty.
Let’s look at the 4 stunning benefits of Facebook for business and how you should tackle these benefits for your own.
Content Marketing
Facebook is a free platform for all your content marketing needs. Simply create a Facebook for Business Page and start putting in your quality content that can both help your potential leads and gain better exposure.
If you put in some effort in creating useful content in your Facebook posts, people who like it will share it to their friends, and you know how rapidly your content will spread in social networks.
Tremendous amount of traffic
Facebook has 1.44 billion of monthly active users, this is a monstrous amount when it comes to website traffic. Just imagine if only you could harness the 0.01% of this traffic, you would get 100k monthly visits to your website just from Facebook itself.
The first thing you should do after creating your Facebook for business Page, is to insert your website link to your profile, this will appear on the left side of your Page’s timeline.
Afterwards you should focus on growing your Page by using Facebook Ads or anything’s necessary. Throw some contests or offer coupons to attract people to Like your page, and remember to invite your offline customers to like it too.
Understand your customers
The users on Facebook can get very interactive. With text posts, photos and videos that are posted on Facebook, Facebook users have the freedom to like or comment on them, which make it an interactive forum and community for people to discuss on interesting topics and share their thoughts.
This is where you can take the chance to listen to your customers. Provide the option for people to leave a feedback or posts on your wall. Talk with them whenever you can to show that you really care for your customers.
If there are any dissatisfaction on your brand or products, they can make their complaints or feedback to you on your Page. This is good as you can learn and fix up your mistakes or weaknesses. Not everyone will go through the trouble of giving feedback through e-mail or phone call, but dropping a Facebook comment is almost hassle free
Sell your products directly on Facebook
This may look like a cheap way to conduct online business, as you can now easily create an online store.
Nevertheless, Facebook for business is free and if you have the right knowledge, you can develop Facebook Apps for the purpose of selling your products through it, or even put on a subscribe form to gather new leads and subscribers.
Many e-commerce starters start off by selling their products through Facebook, as it is easy to use and free. Eventually you’ll have to build your own ecommerce store but this is an excellent place to start.
What are your comments about Facebook for business? Let us know in the comments box below!
Sanz Teoh
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