by Sanz Teoh | Jan 3, 2025 | Article, Online Business, Tips Sharing, Website Design
In today’s digital age, having a website isn’t just an option – it’s essential for business survival. Recent studies show that 81% of consumers research online before making purchasing decisions, while 76% check business websites before...
by Sanz Teoh | Nov 21, 2024 | Article, Internet Marketing, Online Business
Marketers today face challenges like platform fragmentation, leading to inconsistent messaging across various marketing channels. This can confuse customers and weaken brand identity. An integrated digital marketing strategy is crucial to maintain a cohesive brand...
by Sanz Teoh | Oct 24, 2024 | Article, Internet Marketing, Online Business
Brand awareness is vital for businesses in a competitive market. It helps consumers recognise and remember a brand, influencing their purchasing decisions. Strong brand awareness builds trust and loyalty, making digital marketing efforts more effective and ensuring...
by Sanz Teoh | Sep 23, 2024 | Article, Internet Marketing, Online Business
Online marketing uses the Internet and digital technologies to promote products and services through digital channels like websites, social media, and search engines. It began in the early 1990s and has rapidly evolved with advancements in technology, including search...
by Sanz Teoh | Sep 21, 2024 | Article, Internet Marketing, Online Business
As businesses embrace digitalisation, they’re focusing on online marketing to reach wider audiences. A key component is lead generation, which involves attracting potential customers. Tailored strategies are essential, as each business targets a unique audience....
by Sanz Teoh | Sep 19, 2024 | Article, Internet Marketing, Online Business, Tips Sharing
In Malaysia’s digital era, leveraging digital marketing is essential for businesses to boost sales and revenue. With high internet and social media usage, strategies like SEO, social media marketing, and targeted ads help companies build an online presence and...
