If you are just starting up your new business and venturing into the online world, you’ll need some marketing tactics to improve your business presence and ultimately, your sales.
You may have come across a lot of different online marketing strategies that you can use to reach your target audience, but let us share some marketing tactics that can yield unexpectedly good results.
Stating the Problems & Offer Solutions
Your business exists with one single purpose, to solve problems. Try to include negative superlatives in your content titles to grab attention. People who can relate to the same problems will most likely to click on your article and link to your website. At the end of your article, remember to offer your business solution which will solve the mentioned problems.
Give Real World Experience
People who never use your product or service can never ‘feel’ or know how your company can perform. Try to get your customers who have already used your product to share their real world experience. You can also offer free trial to your service to get people to have a taste of it before they decide to throw in their cash and come back for more.
Put Yourself at the Right Places
Don’t just focusing on developing things in your own website or outlet. Go out and present yourself and your business at places where most of your potential buyers will be. If you are a book writer, go to bookstores for meet and greet. If you are selling automobile parts, go to those cars’ showroom or workshop so you can find your potential buyers.
Use Emotional Content
Some business can really utilize emotional content to grab attention. For example, charity foundation which is in need of donation, or healthcare products which can use to prevent diseases.
Get your reader or viewer to ‘feel’ or try to touch into their emotions. When their emotions are affected, they can be motivated to take action.
Using Infographics
Infographics can be very useful when it comes to sharing information and statistics. It is also a good way to promote your business and brand when you design a visually appealing infographics which people will share. Just make sure to get your facts and numbers right and don’t create infographics for the sake of creating.
Leverage Happy Customers
Word of mouth is the best free marketing tool and every marketers know that. Encourage your customers to share about the great experience of using your product and service. Ask them to introduce everyone in their network about you. Perhaps you can offer incentives to them if you don’t have a lot of customers since you are still new.
Hire Good Writers
Content creation can be a tedious process when you have to do it all by your own while still managing and maintaining other important business processes. In fact, you don’t have to create all the content on your own. Build good relationship with popular bloggers or even hire some to create those content for you, so you don’t need to do them on your own.
Do you have any good marketing tactics to share with startups? Let us know in the comments below!
Sanz Teoh
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