When we think of storytelling, we tend to call forth the memories of childhood. Stories seem like a fundamental form of human correspondence and are often among the first deliverer of cultural norms and values. In Business, no matter how you start off, storytelling is a powerful form to convey information to customers. Through research, 45% of a brand’s image can be credited to what it says and how it says it, while 35% increment of customers purchase consideration due to storytelling is shaping customer’s decision and overall brand experience.
Now let’s look at the secret guide to enhance your business storytelling, shall we?
Step 1: Create A Value of Your Brand
Take time to think of what makes your brand unique which connects to the products that you sell, or which industry you are involved in. Each of the company will have its unique selling point by using it to create a value of your brand. After narrative down the unique selling point of your company, it will make it easier for you to stick relevant quotes as it will enhance the impression and image of your company.
Step 2: Identify Your Target Audience
Once you have defined your brand value and position, the next step is to define your target audience and segment them into different consumer personas. Evidently define consumer personas will help you to enhance the capabilities of your storytelling, as you will be able to generate the right story to the right person at the right time, and it will accomplish the overall objective in one.
Step 3: Consider User-Generated Content
Content is the most powerful tool for business to create leads and communicate with potential customers. A quality content conveyed all the time makes your brand an authority on the customer’s mind. Being authority is essential as it constructs trust and it’s something that leads customers make purchasing decision. There are variety ways to start with your content, for example content answer questions, content encourages loyalty etc. Besides that, you need to come out with a value and useful content to capture or create lasting impression for customer.
Step 4: Create Cross Channel Campaign
In the past decade, social media has been getting more comments and it has become the main communication channel for most people. Through research, 95% of people accessed the online market and spend approximately a 1 hour 40 minutes browsing social media. By using different cross channels campaign of storytelling, it may help you to increase the impression or awareness of your business from existing and prospective customer.
Sanz Teoh
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