Over the last decade, people’s shopping behaviour has greatly changed. There has been a major shift from shopping in the boutique stores to the area of online shopping. Today, internet is a new one stop platform for purchasing anything that we desire for.
Traditional retailers need to transform their business from offline to online to enjoy tremendous amount of benefits. Now let’s look at the 5 amazing benefits of having an online business, shall we?
24/7 Availability
Majority of fast food restaurants and convenience stores manage to provide 24 hours service, just to fulfill the hunger of humanity. However, it is impossible for all businesses to implement 24 hours operating time.
That’s the key to transform offline business to online business, which your customers and prospects can view about your products or services and place an order at anywhere, anytime.
Shaping Your Brand
Today’s customers are keener than ever. Nine out of tens customers are likely to do some online research about your product or service before they consider purchasing from you. Thereupon, your website will serve as the primary source for info for your potential customers before they make any decision.
If you need something to start your branding strategy, having a website is the ideal way to start building and shaping your brand.
Better at Customer Service
Utilizing social network such as Facebook, Twitter or LinkedIn, allows you to interact directly with your customers or potential customers. By interacting frequently with your customers, you are providing better customer service and at the same time, building better relationship with them.
Running an online business connect you with your customers easily as you are no longer bound by location or time. This ensure that you won’t miss out any potential customer even though you are in different time zone or different side of the world.
Easier and Faster Way of Payment
Nowadays, people make payment through online, as it’s faster, easier, more convenient and secure. Money can be transferred from one end to another at a simple click of a button. In a business perspective, this speed up the way you can receive payment from your customers, ultimately improving your business cash flow.
There are also tons of payment methods available online, such as MASTERCARD, VISA, PayPal, Internet banking, Alipay and many more. Compared to offline payment, you are stuck with cash and paper check that are susceptible to losses.
Better Visibility
When you convert your business from offline to online, you are no longer bounded and limited by location. When you carry your business in only your shop or service office, customers need to pay a visit to your office or shop, only they can buy from you.
People who don’t pass by your shop or office, they will never notice your existence.
When it comes to online, you have better visibility when you list your website on social network or search engine.
Be on the search result when people search for products that you are selling. As long as you are doing proper SEO, your business website will be listed on the search result. It’s all passive profit afterwards!
Need help in transforming your offline business to online business? Consult our experts today.
Sanz Teoh
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