It is very challenging to make a brand stands out. With so many options to choose from, it’s critical for any business to have a distinct brand identity and branding guide in order to build and maintain a devoted following. A good brand identity conveys who you are and why people should want to interact with you right away.
No matter what kind of niche market you’re in, creative branding matters. If you want your business to stand out from your competitors, you’ll need to devote some time and effort. Building a brand is also not as easy as you think, nor can it be done quickly and easily.
One strategy to build brand recognition is to provide value to your customers by forming meaningful connections through creative branding.
Check out these 70 creative brandings and identity design examples that we’ve put together for your inspiration.
Oatside Oatside uses vibrant artwork across the cartons and brand visuals, making an oat milk brand more humanized by thinking out of their style guidelines. Chobani A Greek yoghurt brand with fun illustrations that play with the brand colors in creative ways. Sonos Sonos uses colours inspired by the environment, communicating their audio-centric brand visually. Buffy Buffy is a sleep brand offering “the world’s most comfortable comforter.” The brand boasts a rainbow of muted colors and illustrations that offer a playful vibe while keeping it calming and soothing. Huskee Well known for its reusable coffee cups from Australia, Huskee’s branding has created an innovative way that is revolutionizing the way take-away coffee and disposable cups work. Glossier A beauty brand with an identity that is simple and clean. Light colors and people-centric photography make it feel welcoming. Thinx Thinx’s advertising and imagery are all euphemisms about what menstruation actually is. This brand breaks taboos and challenges norms around menstruation, which allows people to perceive this brand as honest and straightforward. Little Wolf Coffee Roaster Little Wolf features subtle yet adorable line-work illustrations of a wolf that help give the coffee character. It gives out the impression of being playful, cheerful, and distinctive in its mix of precise blue lines and irregular shading. Oatly With Oatly’s hand-drawn typography, it looks and feels like a handmade product! In terms of communication, Oatly is provocative and fun, with a smart sense of humor. Casper Casper’s packaging design – “mattress in a box” provides convenience to consumers by picking their mattress online and having it easily delivered to their doorstep. Tiffany & Co. The brand’s sophisticated, elegant, charming, and ageless attitude has made ladies all over the world yearn for that one little blue box. The brand is easily recognized by the special and unique color used. Patagonia Patagonia famously tells customers to think twice before buying. The brand’s socially and environmentally conscious practices have helped profits and consumers are increasingly drawn to quality over quantity. Spotify “Spotify Wrapped” promotes the brand’s music streaming service. The campaign has developed a unique feature, allowing users to know the stats and encouraging them to share about it on social media. Headspace A cheery color palette that brings joy. This delivers on the mission of their meditation app, which is less stressful and more joy. With inspirational quotes and charming illustrated characters, users have a cohesive experience with every piece of content. Chuck’s The brand’s concept plays a lot in celebrating individuality. They focus on products that say something and send a message, reminding everyone has their way of self-love. Le Labo Le Labo provides a one-of-a-kind custom fragrance. This is part of the Le Labo experience, as each fragrance is carefully crafted by hand, on demand. Netflix Netflix’s intro sound “tu-dum” is pleasant and memorable. It has become iconic and allows the brand to stand out from the rest. IKEA Yellow and blue colors represent the IKEA brand. The IKEA logo is the symbol for instant recognition of the brand. They also enhance the uniqueness and Swedish heritage in consumers. Target Cool, fun, trendy and fresh. With aesthetic red and white visuals which the brand applies consistently, everyone can recognize its provenance and remember the brand. Oscar Health Insurance Simple, engaging, and friendly. The interface has reimagined how people discover and select health insurance. Nowadays, millennials love sleek apps and pastels, Oscar has both. Wendy’s Wendy’s has a distinct, sassy, sarcastic vibe that appeals to the younger generation. The brand frequently responds to followers’ postings with funny and ironic answers on Twitter. Grab Grab uses local Malaysian slang like “lah” and “huat” to create a sense of belonging with users. Aesop Utilizing minimalist and sleek aesthetic design, the brand embodies the values of beauty, luxury, and design. The brand shows a genuine interest in building a sustainable and environmentally-aware brand identity that connects with its consumers’ values. Nike “Just Do It.” was short and simple, but it represented how people felt when they exercised. Don’t feel like running? Just go for it. The slogan conveys the desire to push oneself beyond our boundaries. Airbnb Airbnb uses storytelling to provoke the desire of helping others. By using Airbnb, we can have a place to stay, but also get to meet new people and help people maintain apartments and lifestyles. Monster Energy With a strong and aggressive physique, Monster’s consumers could be people who are extreme and in search of challenges. Starbucks Starbucks misspells customers’ names only to get them to upload their cups on social media with the instantly recognizable green logo and Starbucks. It’s actually a creative level of brand awareness. Haidilao Hot Pot The brand’s use of live entertainment such as “dancing noodle man”. Customers are satisfied and would not mind paying for their good service. Its brand image has expanded globally because of the “Haidilao experience”. Ben & Jerry’s The brand’s persona is communicated through the use of various vibrant colors, playful but impactful. Chanel Classy and elegant looks. With the classic black and white theme, Chanel gives out a unique sense of high social status. Dove The brand is cheerful and encouraging, and its language and tone convey optimism and honesty. It sees the same beauty and femininity in all women and encourages women and girls to see it in themselves on the inside and out. Diesel A brand that doesn’t stick up to any specific trends, Diesel has kept its branding vibrant all the time. Disney The fun music, lights, characters from the movies, and architecture change your emotions instantly. Disney transmits happiness and creates a magical experience that you will never forget. Mercedes-Benz “The best or nothing”, the Mercedes branding asserts a privileged lifestyle. Consumers feel they deserve the refined pleasures of life. Rolex With luxurious and fashionable designs, Rolex creates a feeling of achievement and high status. Apple Apple focuses on simplicity, clean design, and most importantly, a desire to become part of a lifestyle movement. Marlboro With a strong, mnemonic, old-fashioned font design, Malboro’s branding conveys an individual being a bold, adventurous free spirit. Victoria’s Secret With its much-anticipated fashion shows, the brand has developed a brand identity that is powerful, bold, and empowering. All models’ desire of walking Victoria’s Secret runway has turned into a major selling factor for their everyday clothing. Chupa Chups Bright colors, big logos, and extravagant packaging bring fun and happiness. Good American They position themselves as a movement, not just a brand, by making women of all sizes feel welcome and included. Google Interactive and simple, Google is an all-time lesson of identity, consistency, visibility, and recognition. M&M’s Distinctive logo and characters with a lot of fun and colors. Anyone consuming M&M’s would imagine themselves to be young and turns up! HEYTEA HEYTEA pursues creative products and combines modern culture with Chinese traditional tea culture. Their eye-catching packaging allows consumers to concurrently savor both layers of tea, which in turn maximizes the product’s taste experience. Florasis It is not just about the cosmetic, but also a work of art! The packaging designs are steeped in local tradition and are a hit among Generation Z and millennial consumers. LEGO Lego is known for its built-on imagination. The brand opens up a world of fantasy, creativity, and play for children of all ages. Michelin Michelin Man, the mascot has gained attention worldwide for the tire company. Mascots are much more sophisticated because it personifies and gives the brand more affinity and emotional connection to consumers. Absolut The brand’s visual identity has been designed for the digital generation and can be adapted for the future in any shape or form. This makes the brand more appealing to the younger generation. Shopee Shopee changing the lyrics of the viral ‘Baby Shark’ song for its singles day sale, consumers hear it every day, it’s a creative way for brand awareness. Always #LikeAGirl, the brand conveys a powerful message behind it that is clear and inspiring. Girls are just as fit and capable as boys are —and this is extremely important to Always and its women’s products. Lay’s Lay’s released specially designed bags featuring infectious smiles, an emotional impact on customers who are looking for more joy in their life. Fenty Beauty Fenty Beauty is not just gender-neutral, but it also caters to all skin tones. The branding is inclusive of all people, regardless of race or gender, which is why it’s currently in a league of its own. Coca Cola Coca-Cola launched its “Share a Coke” campaign back in 2013, with people all over the world sharing photos of their personalized bottles on social media. Blue Bottle Coffee In a world where Instagram shots of your morning cup raise the awareness of a brand, the brand built its design aesthetic to be high-status but also inviting. Fanta Embodied by cartoon animation characters. Fanta conveys the idea of fun and amusement, a good drinking experience with your peers. WWF WWF instils fear and showcases warn of the dangers that we can lose something if we don’t take measures. Redbull The brand uses the slogan “Red Bull gives you wings”, which is both stimulating and reviving. It drives us to succeed, and be dynamic risk-takers. Be daring and challenge yourself! McDonald’s You can’t help but feel happy when you see the sunshine yellow. Bright and simple graphic design with their classic golden yellow and red color palette reflects the innate joy of McDonald’s branding. Burger King Burger King uses humor and trolls, in a way to send off their rival McDonald’s. Medicom Starting from a white canvas, Medicom Bearbrick can be a free platform with different art on it. This allows consumers to unleash their creativity. FamilyMart In certain FamilyMart stores, they use a black and white signboard to show the modesty and appreciation towards mother nature, along with trying to avoid overshadowing the beauty of the surrounding greens. Golden Screen Cinemas, GSC GSC uses a catchy tagline – “HELLO, CANNOT.” GSC humanize its brand with humor, and its merchandise has been hot selling. NESTLE Milo NESTLE Milo uses strong branding elements such as athletes and sports in marketing, conveying the health benefits for growing active children. Uniqlo Known for its casual and comfortable apparel, the brand focuses on simplicity, essential yet universal. This enables wearers to blend them with their individualistic style. Jeep Jeep’s identity has been indelibly associated with freedom, authenticity, adventure, and passion. The brand’s connected to a unique community, where users are bound to do something fun and exciting! Gummedobeads The brand uses different themes for every launch of new products. This helps build excitement and showcases the brand’s latest product, building hype around it. Fresh The brand’s long-term efforts in advocating natural ingredients all across its website, social media platforms, and even packaging. Harley – Davidson Harley-Davidson motorcycles are designed to fulfil dreams and allow individuals to travel around the world. A sense of freedom, independence, and a magnificent riding experience that you won’t find anywhere else. Dyson Stylish and tech-savvy physique, inspire consumers’ confidence in the product. Heinz The brand’s visual messaging is clear, and more pared back with graphics to allow the rich use of color. Durex Known for its witty and creative marketing, the brand makes people feel comfortable talking about sex. reflects these new attitudes all over the world with hopes of normalizing sexual conversations. These brands use creativity to lure and engage customers.
We hope they inspire you to do the same for your brand. Take some time to make a branding plan and execute it.
Although your brand is just one of many that can provide a product or service to individuals, your goal is to make a significant impact on potential clients about what you have to offer. If you can make your brand distinctive and identifiable in the public’s consciousness, you’ll be on your way to success.
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Sanz Teoh is the founder and CEO of Jumix. With more than 10 years of experience in digital marketing, he has helped countless of businesses on their branding, digital marketing and web designing needs.