There are now more than 5.7 billion of social profiles on social media and the time people spend on these social media accounts for 28% of their media consumption duration.
Which means, if a person spend 1 hour consuming media, they will spend at least 16 minutes on social media and the rest of the time on other stuffs, like watching a video.
The rapid rise of usage on social media is something that business and marketer should not neglect.
Social media gives a lot of opportunity for businesses to engage with their potential and existing customers. Although the use of social media may be free to use for business, it will take just as much effort and extra cost as other types of marketing in order to get a decent result.
Let’s take a look at how can social media benefit your business.
1. Improve Brand Visibility
Social media is a new type of marketing channel and this channel can be utilized to reach more people which you previously couldn’t.
2. Better Story Telling
You are no longer limited by the space in a brochure or the length of your TV and FM advertisements. With social media, you can tell people more about your brand and business story.
Leverage pictures, videos and long essays to tell your story for all your content marketing needs.
3. Improve Brand Loyalty
According to a report published by Texas Tech University, customers have better loyalty when they interact with the brand on social media platform. Through consistent daily postings, you can enhance the relationship with your customers and keep them updated with your latest news and happenings.
4. Better Chance of Conversion
Every post you publish, every images you shared, every videos you upload will attract people to click on it, hence getting more traffic to the website or page that you want them to visit. Every site visit will eventually leads to conversion.
5. Lower Marketing Cost
Social media marketing, such as Facebook Ads and Google Ads, the cost of investing in social media ads or internet marketing is not as significant as offline advertising methods. With the same amount of budget, you can achieve better conversion rate as well as targeted audience and higher exposure.
6. Better SEO
Social media sites are known to have better search engine ranking. So if you are not hiring a SEO professional to get your website to rank, you can also use social media as a platform to rank your business in search engine result.
Referring to the chart above, you should have an idea on which social media sites are having higher adoption by users. Facebook is still the most popular social media site and has the most registered users.
If you harness this by creating a Facebook Page and perhaps running some effective Facebook Ads, for sure you will see a rise in your customers’ base.
You should use LinkedIn if your business is targeting professionals and you want some serious buyers, it’s effective to recruit new employees as well!
Now you have learned the benefits of social media for your business, you should start by creating a social profile in these social media websites and then choose 1~3 sites to focus your efforts on.
All the best to your business in this 2015!
Sanz Teoh
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