Struggling to get new sales? Spent a whole lot in advertisements and marketing and still not getting enough to cover back your investment?
Getting tired of trying out different type of advertising to see what works and what doesn’t? Well it doesn’t need to be that way.
You can boost your sales, online or offline by 300% by just using Google AdWords now.
So, what is Google AdWords?
In simple term, you pay Google to advertise your website, product or service. The most popular of advertisement method in Google AdWords is PPC (Per Per Click). That means you only pay when someone clicks on your ad, pay nothing if no one clicks on it.
Google AdWords is one of the most popular way of online advertising used since long ago by businesses. With the power of Google Publishers network, your ads can reach out to a very broad and wide range of users, or down a very specific niche group of users.
99% of internet users are exposed with Google Ads everyday, even they didn’t realize it.
What can Google AdWords do for me?
As a business owner, first thing that you will ask is “What’s in it for me?”. You may have spent a lot in newspaper, TV and radio advertising but still not getting enough return to cover up your marketing expenses. It is because you simply cannot track the effectiveness of these ad and the conversion of these conventional types of advertisements are usually pretty low.
Now, what if I tell you, you can actually track and control how many people see your ad, click on your ad and ultimately buy your product? Yes you can, with Google AdWords!
Google AdWords is everywhere
If you choose to advertise on Newspaper A, your ad will only appear on Newspaper A and only the readers of that paper can see your ad. Same goes to radio, magazine, TV and billboard. All of these conventional advertisements are limited by location, time and medium.
With the help of the Internet, your advertisement reach is now global. Additionally, Google has thousands upon thousands of publishers today to make sure your ad can be effectively controlled to reach almost ANY kind of user.
Any website that is embedded with Google Adsense code (a program where Google pay webmaster to place a banner or text ad on their website) is available for you to advertise your ad on it. To strengthen this network even more, YouTube is now owned by Google itself, as the top video site in the Internet as its own children company. So you can even advertise with videos online now!
Examples of Google AdWords in action:
Samsung’s video and image ad on Apple iPhone related videos in Youtube, bid against your competitor!
Text Search ad for keyword “buy new car Malaysia”, bid for popular keywords!
You are in control
You can control a lot of stuffs in Google AdWords. You can target your audience by demographic with specification of Age, Location, Gender or Location. On top of that, you can also choose to target by topics like users who are interested in Web Design, Internet Marketing, Online Tools, Coffee, Tea and many more.
The best part? If you know a specific website has the most of your potential customers, target that website! If you want to display your ad on forum.lowyat.net only, yes it is absolutely possible!
You can also choose to advertise with Text only or with Images. From our experience, text ads seem to yield more conversion while images ads are very effective for branding purpose.
Start today to boost your sales by 300%
Now you know the right tool to spend your marketing budget on, you just need the right people to do it the right way for you to achieve the 300%.
Contact us today and start your very first Google AdWords campaign!
Sanz Teoh
Latest posts by Sanz Teoh (see all)
- Component of Digital Marketing Funnel - November 13, 2024
- Industries That Need Digital Marketing - November 4, 2024
- Digital Marketing Strategy for Brand Awareness - October 24, 2024
