Amanda Chong, the Founder of Wildmums, defines #choosetochallenge as a brave warrior ready to face the unknown. 

The voyage might not be (and would not be) a smooth sailing one, but that is the most interesting part of an adventure. Let there be the storm, let there be turbulence — what doesn’t kill you, makes you stronger,” she said.

But when can she see herself reflected as a great warrior to conquer all the uncertainty storm in the career?

“I think juggling between my daughter, my career, my husband, as well as my personal area of interest.

Being a mother (yet embracing the culture and lifestyle of an entrepreneur), it is hard to imagine myself having the leisure time to just sit down, read a book while enjoying sips of gourmet coffee. I have to admit the fact of being greedy — the hunger for new knowledge, exposure, height, and horizon — is something deeply engraved in my soul, as there are so many things I would love to draft and work on. I love to put smiles on children’s faces. It warms my heart knowing someone somewhere gets to learn from playing with one of my creations. The biggest challenge here would be,” she said.

As the driving force behind Mumu and Wild Mums, she mainly focuses on sourcing R&D, packaging & branding, and crafting marketing materials for our promotional campaigns. She is based in Penang with her husband and her absolutely adorable daughter. 

To find a balance in between all the roles she plays, she thinks time management is crucial, and takes roles switching to an extreme manner to balance out the responsibilities. 

“Oftentimes my team and I find myself replying at the weirdest hours, waking up and coming out with new ideas over midnight because this is the only time any mums could have the whole universe for themselves, alone. Things are not easy, yet I find great satisfaction and a sense of achievement from all these tiny bits of joy. 

When mentioning the future #choosetochallenge area, she wishes to bring more quality innovative Mumu products to the children, while she believes play is never just for fun, it also helps children to be confident & be ready for the future, while encourages parent-child quality time & improves family bonds.

Furthermore, Mumu is actively involved in CSR (especially in the education field), Amanda hopes their small efforts could assist friends in providing a better learning environment to the new generation. 

Last but not least, Mumu managed to land in Singapore this early February. She takes this milestone as a page to not be forgotten in her journey for the brand, and expressed that it is only the beginning of many more exciting pages to unfold!  

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Sanz Teoh

Sanz Teoh is the founder and CEO of Jumix. With more than 10 years of experience in digital marketing, he has helped countless of businesses on their branding, digital marketing and web designing needs.