You may be very familiar with SEO or social media marketing, but the blurred lines between these 2 terms and the relationship between them is not one could simply judged.
Over the years Google has made statement regarding how social media won’t affect your website SEO, but they’ve also said social media sometimes are used as a signal to determine your website SEO strength. So which and when should you believe in Google?
Ranking algorithm aside, the last few years has been a boom in social media. Social media has grown so much and the usage of it from end users has skyrocketed.
In fact, more and more marketers are slowly switching their main focus to social media marketing instead of other traditional online marketing strategies.
So now, let’s study on how social media marketing can really help on your website SEO or your online business as a whole.
Social media is known to be one of the top traffic sources for websites. In some cases it can make up more than 50% of all referral traffic.
Though the links from social media is mostly nofollow these days (which contribute almost no advantage in term of SEO, technically), the traffic coming from these links are usually highly converting and can be advantageous.
Google can know that your site is highly talked about in social media if your website gets a lot of traffic from social media, and they favor it.
When the content you shared on social media is being shared and liked tremendously, you are sending a good social signal to Google and they will value your website more.
2. Domain Authority
Domain authority can be defined as a measure of the power of a domain name based on three major factors: Age, Popularity and Size.
With a good social media marketing strategy, leverage on social media can help to increase the ‘popularity’ factor of your domain.
When more traffic is directed to your website from social media, it reinforce your website’s perceived value and popularity.
If you are running a viral campaign on your social media, this can definitely help boosting your website traffic as well as enhancing your domain authority, which both are very beneficial.
3. Link building
Link building is not a strange verb to most SEO specialist or webmaster. To improve your website SEO, link building is always part of the process.
Links from social media can carry a significant signal when they are massive. Imagine there’s 5,000 shares of a Facebook post on your Page and they all link to back to your website, this sends a signal to Google telling them that this particular content from you is good and many people like it and find it useful. This link will then contribute a ‘positive’ contribution to your website SEO.
In fact, getting such high shares count on Facebook which all link back to your website also increased your traffic by a huge amount too.
Even it has nothing to do with your website SEO, marketing efforts on social media can be rewarding. Google is working with several social networks sites like Twitter to display result from the site directly when user performs a search. This would change SEO strategy completely.
Keeping yourself updated with hot topics in social media and keep engaging with your followers. Tap into trending topics can increase your page visibility and increase engagements.
Lastly, Google never really provide an explicit tip or statement saying that social media will give a big value to your website SEO, but we must not ignore the role of social media marketing when it comes to SEO. The benefits you get from doing social media marketing is definitely worth it.
Start tapping on the power of social media today!
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