“I do my business offline and my sales are very good, I don’t need a website!”
You are gravely wrong. No matter you are doing your business online or not, you also need a website, let me tell you why you should have a website and the top benefits of having a website now.
1. Build Your Identity on The Internet
People may know you by your retail shop name or business name offline, but there are still a whole lot of people who do not have a single hint about your business or what you do.
Creating a website will help to establish your identity on the Internet with almost 3 billion of users (stats from InternetLiveStats).
2. Increase reputation and credibility
You or your business will look more credible if you have a professional website. It helps to boost the overall image of your business. Nowadays people often search for a company or research about a company online before they do business with it. So if your company is not searchable online, people may doubt about you as you don’t exist on the Internet at all.
This doesn’t mean that you should simply create a website just to fit in that “credible” position. A badly designed website will cause a negative effect and might actually tarnish your business reputation. Always find a professional web designer to help you to design your business website.
3. Cheaper and More Effective Marketing Channel
You tend to spend a lot of money in advertising your business offline, that’s not your fault because most offline advertising methods are very costly. It will easily cost you around RM100,000 per year for a billboard advertisement, or RM1,000 for a pathetic small spot in a popular newspaper for a day. Moreover, you can never accurately track how effective are these advertisements. Hence, no proper measurement on ROI.
That’s not the case when it comes to the Internet. By having a website, you are already doing marketing online! Your website can act as your company profile, product catalogue, flyers and many more! The best of all, it won’t cost you thousands!
You can design, print and distribute paper flyers to your potential customers, which may end up in recycle bin and you don’t even know it. However in the Internet, you can easily use email marketing service to blast out your digital flyers to thousands of potential customers, yet you can track who actually open your email and read.
4. Get Closer to Your Customers
Would you keep calling your customers through the phone or asking them to visit your shop so you can build a better relationship with them and they will buy more? NO. If you say yes, you are being an extremely annoying sellers and we HATE you.
By having a website, you can place a contact form to enable your leads and customers to reach you. On top of that, you can also add live chat system to chat with them while they are surfing on your website, which is just like a real salesperson walking with the customer, but it’s on the Internet, and less annoying.
This ease up a lot of work and people can reach you easily and conveniently wherever they are, whenever they want.
5. Easier Referral from Customer to Customer
“Oh so you are interested in this device? You can visit this shop, it is at ’50 NOBODY CARES ABOUT STREET, I CANT REMEMBER THE AREA, 50100, KUALA LUMPUR”, their number is blablablablabla”
Seriously, make it easy for your customers to refer another customer. Above is the example of how difficult it is for someone to refer another to your business.
If you have a website, they can just say “just visit jumixdesign.com and you can get the best price on web design package”. Cool and easy isn’t it?
6. Size don’t Matter, You Perception Do
No matter you are a one man business or a 10,000 strong company, you should also have a website. Having a website instantly raise you to a whole new level.
Being small doesn’t mean you shouldn’t have a website.
7. Not everything can be sold online, but everything can be posted online
Unless you are selling something illegal, whatever your product or service is, it can be posted online. If you think you don’t need website because your business nature is not suitable, you are wrong. Having a website doesn’t mean you need to sell online, it can act as a communication platform or a short-cut channel for people to learn about your business and to contact you.
If you are competing against a big company and they don’t have a website but you do, congrats, you just gain a competitive advantage!
8. Take Action, Right NOW
Stop losing out! Stop catching up with other’s footsteps, build your website NOW and tell the world that you and your business do exists!
If you really have no time to learn how to build a website, don’t worry, we are here to help.
Contact us at admin@jumixdesign.com and get the best price for web design service in Malaysia, as well as any internet marketing services.
Sanz Teoh
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