We call working for ourself as ‘self-employed’. Let others work for your as ‘business’, and let your money work for you, as ‘investor’. Imagine if you can just let your money work for you today, you’ll be upgraded to ‘investor’ level right here, right now.
Advertising on Facebook for your eCommerce business can be one of the ways to let your money work for you. It is because it includes almost little to zero effort once you’ve set it up for good.
Marketing can be a serious haul as it needs so much time and effort to be invested for it to be effective. Facebook can be a magical tool when it comes to online marketing and it works pretty well for most eCommerce business. Maybe yours too.
Why advertise on Facebook? Facebook ad is very compatible with most eCommerce platforms as it can be integrated seamlessly and it’s easy to track conversion and results via its pixels. Analytics love Facebook ad as they can easily track results using these pixels. Combined with their own website analytics, it’s easy to know what to improve on.
Facebook is the ‘Go-to’ place for most people
Facebook has become one of the most visited websites daily in the world. It can be easily accessed via your mobile app, tablets, laptops and even smart watches these days.
Friends and family spend time in Facebook to connect to each other, to communicate, to read news, to share or just to spend some free time. Unlike Google AdWords which provide search ads result which give value to people when they are actively searching for something, Facebook ad gives the passive, curiosity triggering emotions to its users.
Facebook gives a more relaxing environment for people to spend their time on. People may be looking for the next fun post, news or status updates. This is a behavior where ads that can trigger curiosity and interest, will work best.
To eCommerce business owner, Facebook is a place for you to showcase your products, get people to be interested in your offering and connect to your previous and new customers online.
The Growth of Facebook & eCommerce
Referring to the graph above, back In 2015, retail eCommerce sales worldwide is amounted to 1.55 trillion USD. This is estimated to grow even further to a whopping 4 trillion by 2020.
To top that with the amount of active Facebook users, that’s a serious amount of number and potential that no eCommerce business owners should ever ignore.
You may not be aware that some of the eCommerce business that I personally know, made their sales solely from Facebook funnel alone. Which means, combining Facebook ad and their eCommerce website, that’s all that they need to get sales.
Facebook cost-per-click is cheaper
If you are doing it right or engage with a right agency, Facebook ad’s cost-per-click is consistently cheaper than that of Google AdWord’s. Just take one of the examples below where we run the ads for our customers. Having a post engagement of only EUR0.004, ought to draw some attention.
With a good analytics and fine tuning skills, achieving this kind of result is never just a dream.
Engagements don’t matter if you’re not getting sales as an eCommerce business, so below is the sales conversion result we get for our eCommerce customer.
Our customer made $200 profit per conversion, and the cost per conversion average at about $2.7. Think about how much return on investment you can get from there.
Act Now or Lose More
So don’t wait, it doesn’t matter if your eCommerce business is new or old, Facebook ad can help your business to get the ROI that you crave, and we’re here to help you achieve the goals.
Why advertise on Facebook?
Drop a message to us and see how we can help your business grow by using Facebook ad.
Sanz Teoh
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