Most businesses already have a corporate website or even an eCommerce website as an establishment of their online presence. But still, there are far too many small to medium businesses which still haven’t got a website until this date.
‘Not needed’ ‘Don’t think it’s important’, ‘No budget’, ‘Still considering’, – all of these are common excuses that business owners give when people are asking for their website.
By not having a website for your business, you are exposing yourself to many risks. Read on to learn why it is so important to have a website of your own.
Why a Website Is Important in Malaysia
Due to the widespread adoption of technology, consumers’ behaviour has changed significantly. No longer are physical stores or social media presence enough for customer engagement or business growth. Welcome to the era where websites dominate and dictate market trends.
But what gives websites such an indispensable status? Why should your business promptly hop on this digital bandwagon? Well, let’s evaluate why a website is important and how it can contribute dynamically towards achieving your goals. Don’t worry – we’ll steer clear of techy jargon and present all facts in straightforward language for everyone to understand.
1. Reputation and Credibility
Having a website for your business helps to establish credibility and increase your business reputation. When people first hear about your business name and if they are unfamiliar with it, most probably what they will do next is perform a search on your business name in search engines such as Google. If your website is nowhere to be found, then this creates uncertainties about your business’s credibility.
A business with a professional design will not only help to improve the image of your business, but it will also increase your prospective customers’ confidence.
2. First Point of Contact
The rapid growth of smartphones is amazing. You can see almost everyone out there is using a smartphone nowadays. When searching for a business contact, the first thing they do is probably search with their smartphone.
Your website is the host of all your content. You should place all your contact information there for obvious reasons. However, if you don’t have a website, it is difficult for people to contact you when they need your product or service. Afterwards, they are just going to find your competitors to get the product and service that they want. Another score for your competitor! Not so happy isn’t it?
3. Sales
You can make sales from potential and existing customers directly through your website, shame if you still don’t know that! When running an eCommerce enabled website, not only you can showcase your products and let customers add their favourite products to your cart, but you can also collect payment directly from them through your website.
With the increasing market size of eCommerce and internet users, you can be certain that by making an eCommerce website, you’ll be improving your sales volumes significantly.
4. Global Reach, 24/7
It may not be feasible for your business to run 24/7 like 7-Eleven, or your business may have not grown as much as Coca-Cola which has a global presence. However, you can still achieve the same global and timeless reach by having a website.
Everyone in the world can access your website as long as they have internet, any time and anywhere. Your website doesn’t sleep like you do, it stays online all the time.
5. Cost Effective
Trust me when I say having a website is much more cost effective than having a physical retail store. The cost of maintaining a website for a year can be even lower than maintaining a physical store for a month.
When it comes to marketing, digital marketing efforts like Facebook ads, Google AdWords, Email marketing, SEO and so on are much cheaper and cost effective options when compared to promoting your offline store with offline methods.
I have a full article comparing the benefits of online advertising as compared to offline advertising, which should convince you to invest more in online marketing these days.
How to Get a Website Started
Ignoring the need for a professional website is tantamount to closing the door on countless opportunities and potential customers. It’s not just about having a strong online presence; it’s about being accessible, credible, and competitive in a market that increasingly relies on digital means.
Small to medium businesses, in particular, stand to gain significantly from creating a website, which can level the playing field against larger competitors.
In essence, a website is not just a part of your business strategy; it is an essential cornerstone of modern business infrastructure. The sooner businesses embrace this reality, the better equipped they will be to thrive in the evolving market landscape.
To start, be clear in defining your objectives and target audience. From there, make the crucial choice of a web design company in Malaysia that caters to your demands effectively; a worthy consideration could be Jumix Design.
Ready to set up your business website? Contact us today!
Sanz Teoh
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